Just about every book on creativity is bullshit. Filled with lofty theoretics and complexity about why you should be creative, they lack sound, practical tools about how to become more creative.
That's where this book comes in.
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Nir Bashan is a Clio Award-winning and Emmy-nominated entrepreneur who has worked in advertising and entertainment. Now, he teaches top leaders how to harness the power of creativity to innovate and grow sustainable businesses. Nir has taught in graduate and undergraduate programs and holds workshops and presentations all over the world at companies like AT&T, Microsoft, NFL Network and jetBlue teaching non-creative people how to think creatively.
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