Strategic Management: Text and Cases - Couverture rigide

Dess, Gregory G.; McNamara, Gerry; Eisner, Alan B.; Sauerwald, Steve

 
9781264124329: Strategic Management: Text and Cases
Couverture rigide
ISBN 10 : 1264124325 ISBN 13 : 9781264124329
Editeur : McGraw Hill, 2023

Synopsis

Strategic Management: Text and Cases, written by authors Dess, McNamara, Eisner, and Sauerwald, continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw Hill
Date d'édition
2023
Langue
anglais
ISBN 10 
1264124325
ISBN 13 
9781264124329
Reliure
Relié
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781266200465: Strategic Management: Text and Cases ISE

Edition présentée

ISBN 10 :  1266200460 ISBN 13 :  9781266200465
Editeur : McGraw-Hill Education, 2023
Couverture souple