Strategic Management: 2026 Release ISE - Couverture souple

Rothaermel, Frank

Couverture souple

ISBN 10 : 1264704488 ISBN 13 : 9781264704484

Editeur : McGraw-Hill Education, 2026

Synopsis

Rothaermel combines conceptual frameworks, empirical research, and practical applications with real-world examples to help students navigate a rapidly evolving and complex landscape. Strategic Management stands at the forefront of AI integration and strategy education, highlighting cutting-edge advancements and innovative methods that empower students to understand and apply AI’s transformative impact on industries. This resource equips students with the essential foundation to grasp how companies achieve and maintain competitive advantage while honing the skills needed to become effective leaders capable of making strategic, well-informed decisions. As the sole author, Rothaermel ensures seamless alignment between concepts, cases, and teaching notes for an unparalleled learning experience.

A propos du livre

À propos de l'auteur

Frank T. Rothaermel (Ph.D., University of Washington) is a professor of Strategic Management and in the Scheller College of Business at the Georgia Institute of Technology. BusinessWeek names Frank one of Georgia Tech's Prominent Faculty in their national survey of business schools. The Kauffman Foundation Views Frank as one of the world's 75 thought leaders in entrepreneurship and innovation. Frank is an Alfred P. Sloan Industry Studies Fellow, and also holds a National Science Foundation (NSF) CAREER award, which "is a Foundation-wide activity that offers the National Science Foundation's most prestigious awards in support of...those teacher-scholars who most effectively integrate research and education...(NSF CAREER Award description). Frank has a wide range of teaching experience, including at the Georgia Institute of Technology, Georgetown University, Politenico di Milano, St. Gallen University (Switzerland), and the University of Washington. He received numerous teaching awards for excellence in the classroom. Frank's research interests lie in the areas of strategy, innovation, and entrepreneurship. To inform his research he has conducted extensive field work and executive training with leader corporations like Amgen, Daimler, Eli Lilly, GE Energy, GE Healthcare, Hyundai Heavy Industries (South Korea), Kimberly-Clark, Microsoft, McKesson, NCR, amount others. Frank regularly translates his research findings for wider audiences in articles in Forbes, MIT Sloan Management Review, Wall Street Journal, and elsewhere.

Détails de l'édition

• Éditeur: McGraw-Hill Education
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1264704488
• ISBN 13: 9781264704484
• Reliure: Broché
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne