Articles liés à Selling: Building Partnerships ISE

Selling: Building Partnerships ISE - Couverture souple

Castleberry, Stephen; Tanner, John

 
9781265082291: Selling: Building Partnerships ISE
Couverture souple
ISBN 10 : 1265082294 ISBN 13 : 9781265082291
Editeur : McGraw-Hill Education, 2021

Synopsis

ISBN: 9781265082291 International Edition of Selling: Building Partners 11th Edition By Stephen B. Castleberry, John F. Tanner This ISBN is a student textbook only. It does not come with online access code. Access code, if required by an instructor, sold separately at another ISBN. The content of international edition is the same as other formats.....

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À propos des auteurs

Stephen Castleberry received his Ph.D. in business administration from the University of Alabama. He is professor of marketing and head of the Marketing Department at the University of Minnesota Duluth. In addition to personal selling, he teaches marketing principles, marketing ethics, and marketing research. He has also taught at Northern Illinois University and the University of Georgia. He has published more than 45 referred national and international journal articles and is the past marketing editor of the Journal of Applied Business Research.

John F. Tanner, Jr. earned his Ph.D. at the University of Georgia and is dean, Strome College of Business, Old Dominion University. Before entering academia, he spent eight years with Rockwell International and Xerox Corporation as a salesperson and marketing manager. Dr. Tanner has received several awards for teaching effectiveness and research, including the Distinguished Teacher award from the Society of Marketing Advances. He has been named Reviewer of the Year and Co-author of the Paper of the Year by the Journal of Personal Selling and Sales Management. Dr. Tanner has authored or co-authored 15 books and has published more than 80 articles. He has received research grants from the Center for Exhibition Industry Research, the Institute for the Study of Business Markets, the University Research Council, and the Walmart Foundation. Currently, he is the editor of Marketing Educators' Review.

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Éditeur
McGraw-Hill Education
Date d'édition
2021
Langue
anglais
ISBN 10 
1265082294
ISBN 13 
9781265082291
Reliure
Broché
Nombre de pages
594
Coordonnées du fabricant
non disponible
Personne responsable
non disponible