Business Communication: Developing Leaders for a Networked World: 2026 Release - Couverture souple

Cardon, Peter

Couverture souple

ISBN 10 : 126525012X ISBN 13 : 9781265250126

Editeur : McGraw Hill, 2026

Synopsis

In Business Communication: Developing Leaders for a Networked World, Peter Cardon takes a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. The author stresses why credibility is essential to effective communication today. Integrated with Connect for Business Communication, Cardon explores bedrock communication principles while also staying up-to-date with cultural and technological changes in the business environment―transforming learners into leaders for a networked world. Importantly, the text discusses AI in every chapter, reflecting the transformational nature of technology on business communication, with a bonus chapter that emphasizes how AI can be used with purpose and with the human touch.

Détails de l'édition

• Éditeur: McGraw Hill
• Date d'édition: 2026
• ISBN 10: 126525012X
• ISBN 13: 9781265250126
• Reliure: Copertina flessibile
• Coordonnées du fabricant: non disponible
• Personne responsable: Ufficio Anagrafiche Messaggerie; 0039 0245774342; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italie