Strategic Management: Creating Competitive Advantages - Couverture souple

Dess, Gregory G.; McNamara, Gerry; Eisner, Alan B.; Sauerwald, Steve

Couverture souple

ISBN 10 : 1266006885 ISBN 13 : 9781266006883

Editeur : McGraw Hill, 2023

Synopsis

Strategic Management written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).

Détails de l'édition

• Éditeur: McGraw Hill
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1266006885
• ISBN 13: 9781266006883
• Reliure: Broché
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible