Strategic Management: Creating Competitive Advantages - Couverture souple

Dess, Gregory G.; McNamara, Gerry; Eisner, Alan B.; Sauerwald, Steve

 
9781266006883: Strategic Management: Creating Competitive Advantages
Couverture souple
ISBN 10 : 1266006885 ISBN 13 : 9781266006883
Editeur : McGraw Hill, 2023

Synopsis

Strategic Management written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw Hill
Date d'édition
2023
Langue
anglais
ISBN 10 
1266006885
ISBN 13 
9781266006883
Reliure
Broché
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

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9781266200465: Strategic Management: Text and Cases ISE

Edition présentée

ISBN 10 :  1266200460 ISBN 13 :  9781266200465
Editeur : McGraw-Hill Education, 2023
Couverture souple