Essentials of Strategic Management: The Quest Competitive Advantage: 2026 Release - Couverture souple

Gamble, John E.; Thompson, Arthur A.; Peteraf, Margaret

Couverture souple

ISBN 10 : 126603174X ISBN 13 : 9781266031748

Editeur : McGraw Hill, 2026

Synopsis

Essentials of Strategic Management, by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content.

Détails de l'édition

• Éditeur: McGraw Hill
• Date d'édition: 2026
• ISBN 10: 126603174X
• ISBN 13: 9781266031748
• Reliure: Copertina flessibile
• Coordonnées du fabricant: non disponible
• Personne responsable: Ufficio Anagrafiche Messaggerie; 0039 0245774342; ufficio.anagrafiche@meli.it; ; Via Verdi, 8.; Assago Milano; 20090; Italie