Business Communication: Developing Leaders for a Networked World: 2026 Release ISE - Couverture souple

Cardon, Peter

Couverture souple

ISBN 10 : 1266110135 ISBN 13 : 9781266110139

Editeur : McGraw-Hill Education, 2026

Synopsis

In Business Communication: Developing Leaders for a Networked World, Peter Cardon takes a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. The author stresses why credibility is essential to effective communication today. Integrated with Connect for Business Communication, Cardon explores bedrock communication principles while also staying up-to-date with cultural and technological changes in the business environment―transforming learners into leaders for a networked world. Importantly, the text discusses AI in every chapter, reflecting the transformational nature of technology on business communication, with a bonus chapter that emphasizes how AI can be used with purpose and with the human touch.

A propos du livre

À propos de l?auteur

Peter Cardon is a professor of business communication at the University of Southern California. He also serves as the academic director of the MBA for Professionals and Managers Program. His research focuses on virtual team communication, leadership communication on digital platforms, and intercultural business communication. He has worked in China for three years and regularly takes MBA and other business students on company tours in China, South Korea, and other locations in Asia. He previously served as president of the Association for Business Communication, a global organization of business communication scholars and instructors. Professor Cardon received his bachelor's degree from Brigham Young University, master's degrees from the University of Georgia and Utah State University, and doctoral degrees from the University of Southern California and Utah State University. He is an active member of Rotary International, a global service organization committed to promoting peace, fighting disease, providing educational opportunities, and growing local economies.

Détails de l'édition

• Éditeur: McGraw-Hill Education
• Date d'édition: 2026
• Langue: anglais
• ISBN 10: 1266110135
• ISBN 13: 9781266110139
• Reliure: Broché
• Numéro d'édition: 6
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible