Consumer Behavior: Building Marketing Strategy - Couverture rigide

Mothersbaugh, David L.; Kleiser, Susan Bardi; Hawkins, Delbert I.

 
9781266131615: Consumer Behavior: Building Marketing Strategy
Couverture rigide
ISBN 10 : 1266131612 ISBN 13 : 9781266131615
Editeur : McGraw Hill, 2023

Synopsis

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.  The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0. 

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw Hill
Date d'édition
2023
Langue
anglais
ISBN 10 
1266131612
ISBN 13 
9781266131615
Reliure
Relié
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781266114762: Consumer Behavior: Building Marketing Strategy ISE

Edition présentée

ISBN 10 :  1266114769 ISBN 13 :  9781266114762
Editeur : McGraw-Hill Education, 2023
Couverture souple