GEN COMBO M: ADVERTISING; CONNECT ACCESS CARD 4th Edition

William Arens; Christian Arens; Michael Weigold; David Schaefer

 
9781266382673: GEN COMBO M: ADVERTISING; CONNECT ACCESS CARD 4th Edition
ISBN 10 : 1266382674 ISBN 13 : 9781266382673
Editeur : McGraw Hill Education, 2021

Synopsis

BUNDLE: Contains loose-leaf book and Connect Access code. M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging and cost-effective for today’s business students.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw Hill Education
Date d'édition
2021
Langue
anglais
ISBN 10 
1266382674
ISBN 13 
9781266382673
Reliure
Loose Leaf
Numéro d'édition
4
Nombre de pages
480
Coordonnées du fabricant
non disponible
Personne responsable
non disponible