Business Communication: Developing Leaders for a Networked World

Cardon, Peter

 
9781266421679: Business Communication: Developing Leaders for a Networked World
ISBN 10 : 126642167X ISBN 13 : 9781266421679
Editeur : McGraw-Hill Companies, 2023

Synopsis

In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world--transforming them into leaders for a networked world.

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À propos de l?auteur

Peter Cardon is a professor of business communication at the University of Southern California. He also serves as the academic director of the MBA for Professionals and Managers Program. His research focuses on virtual team communication, leadership communication on digital platforms, and intercultural business communication. He has worked in China for three years and regularly takes MBA and other business students on company tours in China, South Korea, and other locations in Asia. He previously served as president of the Association for Business Communication, a global organization of business communication scholars and instructors. Professor Cardon received his bachelor's degree from Brigham Young University, master's degrees from the University of Georgia and Utah State University, and doctoral degrees from the University of Southern California and Utah State University. He is an active member of Rotary International, a global service organization committed to promoting peace, fighting disease, providing educational opportunities, and growing local economies.


Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw-Hill Companies
Date d'édition
2023
Langue
anglais
ISBN 10 
126642167X
ISBN 13 
9781266421679
Reliure
Feuillets mobiles
Numéro d'édition
5
Nombre de pages
640
Coordonnées du fabricant
non disponible
Personne responsable
non disponible