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Essentials of Marketing: A Marketing Strategy Planning Approach: 2026 Release - Couverture souple

Cannon, Joseph P.; Perreault, William D.

 
9781266728372: Essentials of Marketing: A Marketing Strategy Planning Approach: 2026 Release
Couverture souple
ISBN 10 : 1266728376 ISBN 13 : 9781266728372
Editeur : McGraw Hill, 2026

Synopsis

Dating back to Jerry McCarthy’s 4Ps of Marketing, Cannon/Perreault, Essentials of Marketing prioritizes marketing strategy planning and ensures currency through:

• Active Learning: SmartBook, Video Cases, and Application-Based Activities foster critical thinking in real-world scenarios.

• Purpose Orientation: Emphasizes an organization's broader value creation beyond profit, benefiting stakeholders.

• Visual Enhancement: Hundreds of additional images and exhibits integrated into Connect Interactive exercises and PowerPoint slides for enriched learning.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
McGraw Hill
Date d'édition
2026
ISBN 10 
1266728376
ISBN 13 
9781266728372
Reliure
Copertina flessibile
Coordonnées du fabricant
non disponible
Personne responsable
Ufficio Anagrafiche Messaggerie
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