Managing Health Care Business Strategy - Couverture rigide

Moseley III, George B.

Couverture rigide

ISBN 10 : 1284081109 ISBN 13 : 9781284081107

Editeur : Jones and Bartlett Publishers, Inc, 2017

Synopsis

The #1 book on Book Authority's Best Health Care Administration Books of All Time, Managing Health Care Business Strategy, Second Edition is the definitive textbook on strategic planning and management for healthcare organizations. This well-conceived text explores the most important aspects of planning and implementing strategy in a health care organization in very practical, actionable language with relevant, real-life and hypothetical examples throughout. Using simple, accessible language, the author explains everything you need to know to get started managing strategy in a health care organization. The book includes a description of the basic multi-step process of creating and then managing a strategic plan, as well as specific strategic options (merger/acquisition, reorganization, joint venture) and some of the popular tools for analyzing strategic situations (balanced scorecard, Six Sigma, SWOT). The Second Edition is a major expansion offering 10 additional chapters that examine the finer details of formulating and implementing strategic initiatives. Explores the most commonly used strategy options along with practical guidelines on when and how to use them Examines to the strategic contributions of key business functions including finance, marketing, human resources, and legal Looks at general factors in the management of organizations that have a direct bearing on the execution of their strategies Perfect for those pursuing a career in health care management, health care leadership, biotech entrepreneurs, technology startups, government administrators, and more, Managing Health Care Business Strategy offers a framework of widely-accepted strategic planning principles coupled with practical advice on how they work in the real-world. The book is appropriate for graduate and undergraduate courses (in schools of business, public health, medicine, hospital administration, public administration, law), community college programs, continuing education, and professional education. (c) 2018 424 pages

A propos du livre

À propos de l'auteur

Lecturer in Health Law and Management, Department of Health Policy and Management, Harvard School of Public Health, Boston, Massachusetts

Détails de l'édition

• Éditeur: Jones and Bartlett Publishers, Inc
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1284081109
• ISBN 13: 9781284081107
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 424
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible