Services Marketing: An Interactive Approach - Couverture souple

Fisk, Raymond; Grove, Stephen; John, Joby

Couverture souple

ISBN 10 : 1285057139 ISBN 13 : 9781285057132

Editeur : South-Western College Publishing, 2013

Synopsis

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.

A propos du livre

À propos de l?auteur

Raymond P. Fisk (B.S., M.B.A., and Ph.D. from Arizona State University) is Professor and Chair, Department of Marketing at Texas State University-San Marcos. His research focuses on services marketing and service design. He has published in the Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Service Management, European Journal of Marketing, Service Industries Journal, Journal of Health Care Marketing, and others. His books include: Services Marketing Self-Portraits: Introspections, Reflections and Glimpses from the Experts, Marketing Theory: Distinguished Contributions, Services Marketing: An Annotated Bibliography, and Interactive Services Marketing, 3rd Ed. Stephen J. Grove (B.A, M.A, Texas Christian University; Ph.D., Oklahoma State University) is Professor of Marketing at Clemson University. He has published in the Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Services Research, Journal of Public Policy and Marketing, Journal of Advertising, Journal of Advertising Research, Journal of Current Issues and Research in Advertising, Journal of Macromarketing, Journal of Business Research, Journal of Personal Selling and Sales Management, The Service Industries Journal, European Journal of Marketing, Journal of Services Marketing, Managing Service Quality, and others. His books include: Services Marketing Self-Portraits: Introspections, Reflections and Glimpses from the Experts, and Interactive Services Marketing, 3rd Ed. Joby John (B.S. Pharmacy, Birla Institute of Technology and Science; M.B.A, Madras University, Ph.D. Oklahoma State University) is Professor of Marketing and Dean of B.I. Moody III College of Business Administration at the University of Louisiana at Lafayette. He has published in the European Journal of Marketing, International Marketing Review, Psychological Reports, Journal of Health Care Marketing, Health Care Management Review, Managing Service Quality, The Journal of Services Marketing, The Service Industries Journal and others. His books include: Fundamentals of Customer-Focused Management, Services Marketing Self-Portraits: Introspections, Reflections and Glimpses from the Experts, and Interactive Services Marketing, 3rd Ed.

Détails de l'édition

• Éditeur: South-Western College Publishing
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1285057139
• ISBN 13: 9781285057132
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible