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Advertising and Integrated Brand Promotion (Book Only)
Edité par
Cengage Learning, 2014
ISBN 10 : 1285758447
ISBN 13 : 9781285758442
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today. N° de réf. du vendeur 00076125780
Acheter D'occasion
EUR 7,25
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 2 disponible(s)
Image d'archives
Advertising and Integrated Brand Promotion (Book Only)
Edité par
Cengage Learning, 2014
ISBN 10 : 1285758447
ISBN 13 : 9781285758442
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 7th. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 11750333-6
Acheter D'occasion
EUR 7,26
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Advertising and Integrated Brand Promotion (Book Only)
Edité par
Cengage Learning, 2014
ISBN 10 : 1285758447
ISBN 13 : 9781285758442
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. 7th. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 11750333-6
Acheter D'occasion
EUR 7,26
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Advertising and Integrated Brand Promotion (Book Only)
Edité par
Cengage Learning, 2014
ISBN 10 : 1285758447
ISBN 13 : 9781285758442
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 7th. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 14847442-75
Acheter D'occasion
EUR 7,26
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Advertising and Integrated Brand Promotion (Book Only)
Edité par
Cengage Learning, 2014
ISBN 10 : 1285758447
ISBN 13 : 9781285758442
Ancien ou d'occasion
Paperback
Vendeur : World of Books Inc, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. Place yourself in the midst of today's fast-paced exhilarating world of advertising with O'Guinn/Allen/Semenik/Close's ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors' vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E you'll see how good advertising is the result of hard work and careful planning. The comprehensive online companion to the printed text provides integrated discussion of video and other medium heretofore unavailable to be illustrated in traditional print delivery. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with real-world applications. The book's integrated learning experience gives you hands-on practice putting chapter concepts into action. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary ads and exhibits combine with coverage of the latest practices and industry developments, including social media, design thinking, and an emphasis on globalization. The book's focus on real advertising practice is reflected in the book's contents that follows the same process as an advertising agency. Trust ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E to equip you with the tools, knowledge, and practice to get results in advertising and business today. N° de réf. du vendeur CIN1285758447G
Acheter D'occasion
EUR 9,08
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 2 disponible(s)
Image d'archives
Advertising and Integrated Brand Promotion (Book Only)
Edité par
Cengage Learning, 2014
ISBN 10 : 1285758447
ISBN 13 : 9781285758442
Ancien ou d'occasion
paperback
Vendeur : One Planet Books, Columbia, MO, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
paperback. Etat : Good. 7th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 001441464U
Acheter D'occasion
EUR 7,32
Expédition à EUR 3,55
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 3 disponible(s)
Image d'archives
Advertising and Integrated Brand Promotion (Book Only)
Edité par
Cengage Learning, 2014
ISBN 10 : 1285758447
ISBN 13 : 9781285758442
Ancien ou d'occasion
Paperback
Vendeur : Textbook Bookie, Little Rock, AR, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. Book in Good condition. N° de réf. du vendeur 9781285758442-good
Acheter D'occasion
EUR 9,16
Expédition à EUR 3,78
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Advertising and Integrated Brand Promotion (Book Only)
Edité par
Cengage Learning, 2014
ISBN 10 : 1285758447
ISBN 13 : 9781285758442
Ancien ou d'occasion
Paperback
Vendeur : Textbook Bookie, Little Rock, AR, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Fair. Book in Fair condition. N° de réf. du vendeur 9781285758442-acceptable
Acheter D'occasion
EUR 9,16
Expédition à EUR 3,78
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Advertising and Integrated Brand Promotion (Book Only)
Edité par
Cengage Learning, 2014
ISBN 10 : 1285758447
ISBN 13 : 9781285758442
Ancien ou d'occasion
paperback
Vendeur : Textbooks_Source, Columbia, MO, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Good. 7th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 001441464U
Acheter D'occasion
EUR 16,98
Expédition à EUR 3,55
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 3 disponible(s)
Image d'archives
Advertising & Integrated Brand Promotion
Edité par
Cengage Learning, 2014
ISBN 10 : 1285758447
ISBN 13 : 9781285758442
Ancien ou d'occasion
Couverture souple
Vendeur : BookHolders, Towson, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Seventh ] Publisher: Cengage Pub Date: 1/1/2015 Binding: Paperback Pages: 407 Seventh edition. N° de réf. du vendeur 6729474
Acheter D'occasion
EUR 58,79
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)