The GWOT is not only a physical struggle of arms, but also a struggle of ideologies. Although the United States is winning the struggle of arms, it is loosing the struggle of ideologies. In fact, many believe that despite US victories on the battlefield, the ideology that al Qaeda represents has become stronger since September 11, 2001.
Al Qaeda is winning the struggle of ideologies because they have become more effective at communicating and marketing their core beliefs and ideology than the United States has. They continue to conduct a sophisticated campaign to promote their ideologies and attract financial support and new recruits. US efforts to counter al Qaeda's ideology and recruiting lack a viable message, sufficient funding, and unity of effort.
In order to win the struggle of ideologies and defeat al Qaeda, the US must eliminate al Qaeda's ability to attract recruits and financial support. To achieve this goal, the US needs to make a serious effort to overhaul its strategic influence capabilities. They must establish unity of command in strategic influence, increase funding for Department of State and Department of Defense strategic influence and public diplomacy efforts, develop a set of viable public diplomacy messages, develop new avenues for dissemination of these messages, and practice strategic ambiguity as a model for strategic communications.
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Taschenbuch. Etat : Neu. Neuware - The GWOT is not only a physical struggle of arms, but also a struggle of ideologies. Although the United States is winning the struggle of arms, it is loosing the struggle of ideologies. In fact, many believe that despite US victories on the battlefield, the ideology that al Qaeda represents has become stronger since September 11, 2001.Al Qaeda is winning the struggle of ideologies because they have become more effective at communicating and marketing their core beliefs and ideology than the United States has. They continue to conduct a sophisticated campaign to promote their ideologies and attract financial support and new recruits. US efforts to counter al Qaeda's ideology and recruiting lack a viable message, sufficient funding, and unity of effort.In order to win the struggle of ideologies and defeat al Qaeda, the US must eliminate al Qaeda's ability to attract recruits and financial support. To achieve this goal, the US needs to make a serious effort to overhaul its strategic influence capabilities. They must establish unity of command in strategic influence, increase funding for Department of State and Department of Defense strategic influence and public diplomacy efforts, develop a set of viable public diplomacy messages, develop new avenues for dissemination of these messages, and practice strategic ambiguity as a model for strategic communications.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant. N° de réf. du vendeur 9781288324156
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