Stick Around - Couverture souple

Griffiths, Guy

Couverture souple

ISBN 10 : 1291185372 ISBN 13 : 9781291185379

Editeur : Lulu.com, 2013

Synopsis

Member retention is a massive problem in the gym industry, despite advances in technology and new exercise trends. Many clubs have 50%% of members leave within a year of joining. Guy Griffiths aims to positively affect the health and fitness of more people each year. His work with systems and people has helped many clubs to get their members to stick around. The book sets out three cornerstones of good retention; people, communication and systems. It has proven techniques for improving member interaction inside and outside your club. It also describes how to build a retention system, as well as how to use more complex retention systems. It runs through the full member journey. Each stage is accompanied by diagrams and case-studies to illustrate key points. The journey continues after the member leaves, showing how to use your ex-member database as a prospect tool. Summaries, checklists and examples provide an invaluable resource to anyone involved in the running of a health-club.

Détails de l'édition

• Éditeur: Lulu.com
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1291185372
• ISBN 13: 9781291185379
• Reliure: Broché
• Nombre de pages: 187
• Coordonnées du fabricant: non disponible
• Personne responsable: HACHETTE LIVRE SA; https://www.hachette.fr/; ; 1 AVENUE GUTENBERG; MAUREPAS CEDEX; 78319; France