Exploring Strategy Text & Cases- - Couverture souple

Gerry Johnson; Richard Whittington; Kevan Scholes; Duncan Angwin; Patrick Regnér

Couverture souple

ISBN 10 : 1292002549 ISBN 13 : 9781292002545

Editeur : PEARSON UK for FR, 2013

A propos du livre

Quatrième de couverture :

With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change.

 

With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you:

- Understand clearly the key concepts and tools of strategic management

- Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship

- Learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC 

 

Join over 10 million students benefiting from Pearson MyLabs.

 

This title can be supported by MyStrategyLab, an online homework and tutorial system designed to test and build your understanding. MyStrategyLab provides a personalised approach, with instant feedback and numerous additional resources to support your learning.

Key features include:

• The Strategy Experience – this immersive simulation lets you gain experience of making real strategic decisions
• Video case studies – see real business figures explain how they put strategy into action in their everyday work
• Study plan – a wealth of learning resources help you to monitor your progress and get the tips and extra information you need to master important concepts
• Interactive eText – take the text with you wherever you are

Please note that the product you are purchasing does not include MyStrategy Lab. 

 

Would you like to use the power of MyStrategyLab to accelerate your learning?

These are the steps you need to take:

 

1.  Make sure that your lecturer is already using the system 

Ask your lecturer before purchasing a MyLab product as you will need a Course ID from them before you can gain access to the system.

 

2.  Check whether an access card has been included with the book at a reduced cost 

If it has, it will be on the inside back cover of the book.

 

3.    If your lecturer is using the MyLab and you would like to purchase the product...

Go to http://www.mystrategylab.com/ to buy access to this interactive study programme.

 

À propos de cette édition

• Éditeur: PEARSON UK for FR
• Date d'édition: 2013
• ISBN 10: 1292002549
• ISBN 13: 9781292002545
• Reliure: Broché
• Nombre de pages: 816