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The New Business Road Test:What entrepreneurs and executives should dobefore launching a lean start-up - Couverture souple

Mullins, John

 
9781292003740: The New Business Road Test:What entrepreneurs and executives should dobefore launching a lean start-up
Couverture souple
ISBN 10 : 129200374X ISBN 13 : 9781292003740
Editeur : Ft Press, 2013

Synopsis

ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP

 

Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it?

 

No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure.

 

So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.

 

With an accompanying app, available on iTunes and Android, that will enable readers to easily capture their road test data - notes, interviews, photos or videos - while they are on the go.

 

www.newbusinessroadtest.com

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

John Mullins, a veteran of three entrepreneurial ventures and a professor at the London Business School, teaches and studies entrepreneurship and the management and financing of rapidly growing businesses. He holds an MBA from the Stanford Graduate School of Business and a PhD in marketing from the University of Minnesota. He is co-author of three other books including the widely acclaimed Getting to Plan B: Breaking Through to a Better Business Model.

À propos de la quatrième de couverture

 

 

‘Mullins has hit the nail on the head. I wish this book had been given to every entrepreneur who appeared before me on Dragons’ Den.’

Doug Richard, founder of School for Startups

 

 

ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP

 

Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it?

 

No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure.

 

So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working.

 

With an accompanying app, available on iTunes and Android.

 

 

www.newbusinessroadtest.com

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Ft Press
Date d'édition
2013
Langue
anglais
ISBN 10 
129200374X
ISBN 13 
9781292003740
Reliure
Broché
Numéro d'édition
4
Nombre de pages
345
Coordonnées du fabricant
non disponible
Personne responsable
non disponible