Research Methods for Business Students- - Couverture souple

Saunders, Mark; Lewis, Philip; Thornhill, Adrian

Couverture souple

ISBN 10 : 1292016620 ISBN 13 : 9781292016627

Editeur : Pearson Education Limited, 2015

Synopsis

Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.

 

 

So, if you're thinking . . .

 

'How do I choose my topic?'

'I'm confused by all these different philosophies'

'I need to collect my data; what do I do first?'

‘When and what do I need to write?

 

. . . then, open this book to discover:

• Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process
• A glossary of clear definitions for 600 research terms
• Cases and examples of students’ and academics’ research and topical news articles illustrating research in practice
• Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research

Don’t forget to visit www.pearsoned.co.uk/saunders where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide!

 

 

Start your project with confidence and complete it with success!

Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.

A propos du livre

À propos de la quatrième de couverture

Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations.

 

So, if you're thinking . . .

 

'How do I choose my topic?'

'I'm confused by all these different philosophies'

'I need to collect my data; what do I do first?'

‘When and what do I need to write?

 

. . . then, open this book to discover:

• Regular checklists and ‘Progressing your research project’ sections to give you step-by-step practical guidance on the process
• A glossary of clear definitions for 600 research terms
• Cases and examples of students’ and academics’ research and topical news articles illustrating research in practice
• Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research

Don’t forget to visit www.pearsoned.co.uk/saunders where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide!

 

Start your project with confidence and complete it with success!

 

Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.

 

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1292016620
• ISBN 13: 9781292016627
• Reliure: Broché
• Nombre de pages: 768
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie