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For introductory courses in advertising
An accessible, well-written, and student-friendly approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
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- ÉditeurPearson Education Limited
- Date d'édition2014
- ISBN 10 1292017392
- ISBN 13 9781292017396
- ReliureBroché
- Langueanglais
- Nombre de pages672
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Advertising and IMC Principles and Practice, Global Edition
Edité par
Pearson Education Limited, 2014
ISBN 10 : 1292017392
ISBN 13 : 9781292017396
Ancien ou d'occasion
Paperback
Vendeur : Giant Giant, Reston, VA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. Good condition.May contain light marking/highlighting.Cover and pages may show some wear.Not Satisfied? Contact us to get a refund. N° de réf. du vendeur AUS-39_3_142
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Advertising & IMC: Principles and Practice, Global Edition
Edité par
Pearson Education Limited, 2014
ISBN 10 : 1292017392
ISBN 13 : 9781292017396
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR007291446
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Advertising and IMC Principles and Practice
Edité par
Pearson Education Limited, EDIMBURGO, 2015
ISBN 10 : 1292017392
ISBN 13 : 9781292017396
Ancien ou d'occasion
Couverture souple
Vendeur : Biblioteca di Babele, Tarquinia, VT, Italie
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Etat : OTTIMO USATO. X ED. INGLESE Decima edizione. Brossura in cartoncino, plastificata, illustrata ed in ottimo stato. Interno integro, pari a nuovo, riccamente illustrato da figure, grafici e tabelle. Numero pagine 669. N° de réf. du vendeur KNM0473
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Edition internationale
ADVERTISING & IMC: PRINCIPLES AND PRACTICE, GLOBAL EDITION
Edité par
Pearson Education Limited, 2014
ISBN 10 : 1292017392
ISBN 13 : 9781292017396
Neuf
Couverture souple
Vendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. N° de réf. du vendeur ABNR-216360
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Image d'archives
Advertising and IMC Principles and Practice, Global Edition
Edité par
Pearson Education Limited, 2014
ISBN 10 : 1292017392
ISBN 13 : 9781292017396
Ancien ou d'occasion
Couverture souple
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00087877393
Quantité disponible : 1 disponible(s)