Essentials of Strategic Management: Pearson New International Edition - Couverture souple

Hunger, J.

Couverture souple

ISBN 10 : 1292020903 ISBN 13 : 9781292020907

Editeur : Pearson, 2013

Synopsis

For undergraduate and graduate level Strategic Management courses.
Get straight to the heart of important strategic management concepts.
This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.
This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.

A propos du livre

Présentation de l'éditeur

For undergraduate and graduate level Strategic Management courses.

Get straight to the heart of important strategic management concepts.

This brief text offers a concise explanation of the most important concepts and techniques in strategic management. Further, cases and simulations are a perfect supplement to Essentials of Strategic Management, while its brevity also makes it suitable for use in corporate and executive training programs.

This edition contains new information to reflect the latest changes in the discipline while remaining brief and to the point.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 1292020903
• ISBN 13: 9781292020907
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 192
• Coordonnées du fabricant: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Pays-Bas