Multivariate Data Analysis: Pearson New International Edition - Couverture souple

Hair, Joseph; Black, William; Babin, Barry; Anderson, Rolph

 
9781292021904: Multivariate Data Analysis: Pearson New International Edition
Couverture souple
ISBN 10 : 129202190X ISBN 13 : 9781292021904
Editeur : Pearson Education Limited, 2013

Synopsis

For graduate and upper-level undergraduate marketing research courses.

For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. 

The authors provide an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.

In this 7th Edition the organisation of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

For graduate and upper-level undergraduate marketing research courses.



For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis.



Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to students how to understand and make use of the results of specific statistical techniques.



In this seventh revision, the organization of the chapters has been greatly simplified. New chapters have been added on structural equations modeling, and all sections have been updated to reflect advances in technology, capability, and mathematical techniques.



Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
2013
Langue
anglais
ISBN 10 
129202190X
ISBN 13 
9781292021904
Reliure
Broché
Nombre de pages
740
Coordonnées du fabricant
non disponible
Personne responsable
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italie

Autres éditions populaires du même titre

9780138132637: Multivariate Data Analysis

Edition présentée

ISBN 10 :  0138132631 ISBN 13 :  9780138132637
Editeur : Pearson, 2009
Couverture souple