Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World - Couverture souple

Tranter, Kimberly

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9781292027159: Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World

Couverture souple

ISBN 10 : 1292027150 ISBN 13 : 9781292027159

Editeur : Pearson, 2013

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Pr�sentation de l'�diteur :

For courses in Introduction to Revenue Management.

The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors’ years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.