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Marketing of High-Technology Products and Innovations: Pearson New International Edition - Couverture souple

Mohr, Jakki

 
9781292040332: Marketing of High-Technology Products and Innovations: Pearson New International Edition

Synopsis

For undergraduate and graduate courses on marketing high-tech products

Provide your students with the vital information they need to successfully market high-tech products.

Marketing of High-Technology Products and Innovations focuses on the unique marketing challenges that surround high-tech products and service.

This edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

For undergraduate and graduate courses on marketing high-tech products

 

Provide your students with the vital information they need to successfully market high-tech products. 

 

Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.

 

The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices. 

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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