Economics for Managers, Global Edition - Couverture souple

Farnham

Couverture souple

ISBN 10 : 1292060093 ISBN 13 : 9781292060095

Editeur : Pearson, 2014

Synopsis

For one semester MBA Managerial Economics courses

Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.

To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.

The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student.

A propos du livre

Présentation de l'éditeur

For one semester MBA Managerial Economics courses

 

Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.

 

To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions.  This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.

 

The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1292060093
• ISBN 13: 9781292060095
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 552
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie