MIS Essentials: Global Edition - Couverture souple

Kroenke, David M.

Couverture souple

ISBN 10 : 129206529X ISBN 13 : 9781292065298

Editeur : Pearson, 2014

Synopsis

For undergraduate Introductory Management Information Systems courses.

Exploring how people use IS to solve business problems, this engaging introduction explains why MIS is the most important course in the business school–showing students how businesses use information systems and technology to accomplish their goals, objectives, and competitive strategy. Three unique Guides per chapter focus on the themes of ethics, security, and other timely topics; a number of illustrative cases, exercises, projects, and other aids ensure that students connect the knowledge in the text to everyday life.

A propos du livre

Présentation de l'éditeur

For undergraduate Introductory Management Information Systems courses.

Exploring how people use IS to solve business problems, this engaging introduction explains why MIS is the most important course in the business school–showing students how businesses use information systems and technology to accomplish their goals, objectives, and competitive strategy. Three unique Guides per chapter focus on the themes of ethics, security, and other timely topics; a number of illustrative cases, exercises, projects, and other aids ensure that students connect the knowledge in the text to everyday life. With a new edition now publishing each year, MIS Essentials, Fourth Edition contains fresh, new, and current material to help keep your students up to date.

Teaching and Learning Experience

This program will provide a better teaching and learning experience–for you and your students. Here’s how:

• Focus on important themes of ethics, security, and other timely topics through text’s Guides, designed to help students improve their skills as future business professionals.

• Connect classroom knowledge to everyday life with illustrative cases and a number of exercises and other interactive features.

• Keep content current to help keep your students up to date with the most recent events.

This title is available with MyMISLab™, an online homework, tutorial, and assessment product designed to work with your Pearson text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Students, if interested in purchasing this title with MyMISLab, ask your instructor for the correct package ISBN. Instructors, contact your Pearson representative for more information.

Biographie de l'auteur

 

David Kroenke has many years of teaching experience at Colorado State University, Seattle University, and the University of Washington. He has led dozens of seminars for college professors on the teaching of information systems and technology; in 1991, the International Association of Information Systems named him Computer Educator of the Year. In 2009, David was named Educator of the Year by the Association of Information Technology Professionals-Education Special Interest Group (AITP-EDSIG).

 

David worked for the U.S. Air Force and Boeing Computer Services. He was a principal in the startup of three companies, serving as the vice president of product marketing and development for the Microrim Corporation and as chief of database technologies for Wall Data, Inc. He is the father of the semantic object data model. David’s consulting clients have included IBM, Microsoft, and Computer Sciences Corporations, as well as numerous smaller companies. Recently, David has focused on using information systems for teaching collaboration and teamwork.

 

His text Database Processing was first published in 1977 and is now in its 13th edition. He has authored and coauthored many other textbooks, including Database Concepts, 6th ed. (2013), Experiencing MIS, 5th ed. (2015), MIS Essentials, 4th ed. (2015), SharePoint for Students (2012), Office 365 in Business (2012), and Processes, Systems, and Information: An Introduction to MIS, 2nd ed. (2015). David lives on Whidbey Island, Washington, and has two children and three grandchildren. He enjoys woodworking, making both furniture and small sailboats.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 129206529X
• ISBN 13: 9781292065298
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 434
• Coordonnées du fabricant: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Pays-Bas