Hooked: Why cute sells...and other marketing magic that we just can't resist - Couverture souple

Fagan, Patrick

Couverture souple

ISBN 10 : 1292074426 ISBN 13 : 9781292074429

Editeur : Pearson Business, 2016

Synopsis

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

A propos du livre

À propos de l'auteur

Patrick Fagan is a behavioural science consultant, university lecturer and Sunday Times bestselling author. He now runs his several data science and behavioural science-focused businesses.

À propos de la quatrième de couverture

 

We’re bombarded with hundreds of messages every day.

But did you know that even our most trusted forms of communication are expertly designed to ensure that we notice, like and share it?

 

Packed full of fascinating psychology and cutting-edge research, Patrick Fagan exposes the top-secret science behind memorable marketing and reveals the hidden strategies that get us #hooked.

 

Learn what makes messages instantly engaging, uncover how the psychology works in practice and discover the powerful tools needed to make every message stick.

Détails de l'édition

• Éditeur: Pearson Business
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1292074426
• ISBN 13: 9781292074429
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 208
• Coordonnées du fabricant: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Pays-Bas