Smart Retail - Couverture souple

Hammond, Richard

Couverture souple

ISBN 10 : 1292082208 ISBN 13 : 9781292082202

Editeur : Pearson Business, 2017

Synopsis

SMART RETAIL IS THE HOW-TO RETAIL BIBLE.

Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales.

Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.

• Discover the secrets of great retailing
• Boost sales with practical advice from the best retailers in the world
• Learn how to delight customers and keep them coming back for more

Covering everything from creating the ultimate retail experience to understanding your customer and the importance of a motivated team, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

‘The heart of every retail success is the delivery of a great customer experience. In mapping out how to do that, this book is worth its weight in gold’ Ian Shepherd, Chief Commercial Officer, Odeon & UCI

'I highly recommend Smart Retail as part of any retailer's essential toolkit.' Rowan Gormley, CEO Majestic Wine PLC

'A really practical and helpful guide, essential reading for anyone involved in retailing.' Charles Dunstone, Founder and Chairman - The Carphone Warehouse ‘The heart of every retail success is the delivery of a great customer experience. In mapping out how to do that, this book is worth its weight in gold.’ Ian Shepherd, Chief Commercial Officer, Odeon & UCI 'Clear thinking with practical retail insight to get to innovative yet pragmatic ideas.' Alex Windle – Marketing Director BP 'A toolkit of retailing skills to take you beyond survival, to super-performance.' Angus Thirlwell, Founder - Hotel Chocolat 'Congratulations on pulling together such a comprehensive list of essential learnings.' Cliff Burrows, Group President USA & Americas – Starbucks 'This book is full of practical good things to make running stores that bit easier to get right.' Julian Richer, Chairman and Founder - Richer Sounds 'A wonderful insight into the world of retailing. A fun and inspiring read.' Vittorio Radice, Saviour of Selfridges

A propos du livre

À propos de l'auteur

Richard Hammond has lived and breathed retail at every level - as a wide-eyed kid, in executive positions within Head Office teams and latterly as a consultant, specialising in retail. In his consulting work, Richard has helped leading retail brands such as Whitbread, Pizza Hut, Barclays and KFC to engage and motivate their people.

À propos de la quatrième de couverture

'Take a look around a Majestic store today, where we are growing like-for-likes, and you can see many of Richard's principles at work. I highly recommend Smart Retail as part of any retailer's essential toolkit.' Rowan Gormley, CEO, Majestic Wine PLC

 

‘A really practical and helpful guide: essential reading for anyone involved in retailing.’

Charles Dunstone, Founder and Chairman, The Carphone Warehouse

  

SMART RETAIL IS THE HOW-TO RETAIL BIBLE.

 

Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales.

 

Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking.

• Discover the secrets of great retailing  
• Boost sales with practical advice from the best retailers in the world
• Learn how to delight customers and keep them coming back for more

Covering everything from creating the ultimate retail experience to understanding your customer and the importance of a motivated team, this is the book that will equip managers, ambitious team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.

 

Front cover endorsement:

 

‘The heart of every retail success is the delivery of a great customer experience. In mapping out how to do that, this book is worth its weight in gold’. Ian Shepherd, Chief Commercial Officer, Odeon & UCI

Détails de l'édition

• Éditeur: Pearson Business
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1292082208
• ISBN 13: 9781292082202
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 352
• Coordonnées du fabricant: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Pays-Bas