Management - Couverture souple

Boddy, David

Couverture souple

ISBN 10 : 1292088591 ISBN 13 : 9781292088594

Editeur : Pearson, 2016

Synopsis

This is an accessible and academically rigorous guide to the themes and functions of management. It contains in depth case studies that examine key management issues in a broad range of organisations, from Apple and Virgin to the British Heart Foundation and Management in Practice features full of insights into contemporary management activities. Entrepreneurship, sustainability, governance and internationalization are integrated throughout, giving clear guidance on how students can further their understanding of these key topics.

A propos du livre

À propos de l?auteur

David Boddy is a Research Fellow at the Adam Smith Business School, University of Glasgow. Management: An Introduction has supported students and educators since 1998.

 

À propos de la quatrième de couverture

David Boddy’s market-leading text is the one guide today’s students and tomorrow’s managers need to read. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field. Now into its seventh edition, it continues to be the most up-to-date and reliable text of its kind. Management: An Introduction offers:

• Substantially expanded case studies that examine in depth key management issues in a broad range of organisations, including the BBC, Carlsberg and Dyson International.
• Important themes like entrepreneurship, sustainability, governance and internationalization interweaved through the chapters, giving clear guidance on how students can further their understanding of these key topics.
• Innovative 'Develop a skill' theme which encourages students to link theory with practice, and to begin to develop a set of skills valued by employers.
• Management in Practice features full of insights into contemporary management activities.
• Exercises throughout the text that encourage critical thinking and the application of real-life experience.

This is the ideal text to accompany a first course in management, either as an undergraduate or a postgraduate.

 

David Boddy is a Research Fellow at the Adam Smith Business School, University of Glasgow. He is the author of three other Pearson books: Essentials of Management (2012), Managing Information Systems (2009) and Managing Projects (2002).

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1292088591
• ISBN 13: 9781292088594
• Reliure: Broché
• Nombre de pages: 728
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie