Articles liés à Marketing: An Introduction, Global Edition
Synopsis
For undergraduate courses on the principles of marketing.
An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value―creating it and capturing it―drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.
The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID.
Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Pearson Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
For undergraduate courses on the principles of marketing.
An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.
The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID.
Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Pearson Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Marketing: An Introduction, Global Edition
Edité par
Pearson International, 2017
ISBN 10 : 1292146508
ISBN 13 : 9781292146508
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Marketing: An Introduction, Global Edition
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Paperback. Etat : Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. N° de réf. du vendeur CHL10477850
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Marketing : An Introduction, Global Edition
Edité par
Pearson Education, Limited, 2016
ISBN 10 : 1292146508
ISBN 13 : 9781292146508
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. 13th. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 41055523-20
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Marketing: An Introduction, Global Edition
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Marketing: An Introduction, Global Edition
Edité par
Pearson International, 2017
ISBN 10 : 1292146508
ISBN 13 : 9781292146508
Ancien ou d'occasion
Couverture souple
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Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-R-017-01805
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Marketing: An Introduction, Global Edition
Edité par
Pearson International, 2017
ISBN 10 : 1292146508
ISBN 13 : 9781292146508
Ancien ou d'occasion
Couverture souple
Vendeur : Bay State Book Company, North Smithfield, RI, Etats-Unis
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Etat : good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. N° de réf. du vendeur BSM.O6GK
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Marketing: An Introduction (13th/Global Edn)
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ISBN 13 : 9781292146508
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Marketing: An Introduction
Edité par
Pearson, 2017
ISBN 10 : 1292146508
ISBN 13 : 9781292146508
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9781292146508. N° de réf. du vendeur 9955410
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Marketing: An Introduction, Global Edition
Edité par
Pearson International, 2017
ISBN 10 : 1292146508
ISBN 13 : 9781292146508
Ancien ou d'occasion
Couverture souple
Vendeur : LeLivreVert - envoi suivi, Eysines, France
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Marketing: An Introduction, Global Edition
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Paperback. Etat : Good. 13th. Ships quickly. Pages unmarked. Mild to moderate shelf/reading wear. Orphans Treasure Box sells books to raise money for orphans and vulnerable kids. N° de réf. du vendeur UC-04072021-cjb9780834135499090
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