Excellence in Business Communication, Global Edition - Couverture souple

Thill, John; Bovee, Courtland

Couverture souple

ISBN 10 : 1292156651 ISBN 13 : 9781292156651

Editeur : Pearson Education Limited, 2016

Synopsis

For undergraduate courses in business communication. Develops Business Students' Professional Communication Skills Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of mobile communication. In this Twelfth Edition of Bovee and Thill's Excellence in Business Communication, the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasize fundamental skills and principles, including the importance of writing, listening, presenting, and other components of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing business students' essential communication skills. MyBCommLab(R) not included. Students, if MyBCommLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyBCommLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyBCommLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

A propos du livre

Présentation de l'éditeur

For undergraduate courses in business communication.

 

Develops Business Students’ Professional Communication Skills

Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of mobile communication. In this Twelfth Edition of Boveé and Thill’s Excellence in Business Communication, the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasize fundamental skills and principles, including the importance of writing, listening, presenting, and other components of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing business students’ essential communication skills.

 

MyBCommLab® not included. Students, if MyBCommLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyBCommLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

MyBCommLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Biographie de l'auteur

Courtland L. Bovée and John V. Thill have been leading textbook authors for more than two decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects the authors’ commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.

 

Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution’s C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.

 

Courtland Bovée and John Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.

 

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2016
• ISBN 10: 1292156651
• ISBN 13: 9781292156651
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 672
• Coordonnées du fabricant: non disponible