Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition: A Competitive Advantage Approach, Concepts, Global Edition - Couverture souple

David, Fred R.

 
9781292164977: Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition: A Competitive Advantage Approach, Concepts, Global Edition

Synopsis

For courses in strategy.

A Practical, Skills-oriented Approach to Strategic Management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.

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Présentation de l'éditeur

For courses in strategy.

 

A Practical, Skills-oriented Approach to Strategic Management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.

 

MyManagementLab not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.


MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780134153971: Strategic Management: Concepts: A Competitive Advantage Approach

Edition présentée

ISBN 10 :  0134153979 ISBN 13 :  9780134153971
Editeur : Pearson, 2016
Couverture souple