Retail Management, Global Edition - Couverture souple

Berman, Barry; Evans, Joel; Chatterjee, Patrali

Couverture souple

ISBN 10 : 1292214678 ISBN 13 : 9781292214672

Editeur : Pearson Education Limited, 2017

Synopsis

For courses in Retail Management.

A contemporary text that helps students thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

A propos du livre

Présentation de l'éditeur

For courses in Retail Management.

 

A contemporary text that helps students thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1292214678
• ISBN 13: 9781292214672
• Reliure: Broché
• Nombre de pages: 594
• Coordonnées du fabricant: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Pays-Bas