Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition - Couverture souple

Wheelen, Thomas; Hunger, J.; Hoffman, Alan; Bamford, Charles

Couverture souple

ISBN 10 : 1292215488 ISBN 13 : 9781292215488

Editeur : Pearson Education Limited, 2017

Synopsis

For courses in Strategic Management and Business Policy.

Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text’s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

A propos du livre

Présentation de l'éditeur

For courses in Strategic Management and Business Policy.

 

Utilize a strategic management model to learn and apply key concepts through cases

Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

 

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Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1292215488
• ISBN 13: 9781292215488
• Reliure: Broché
• Nombre de pages: 848
• Coordonnées du fabricant: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Pays-Bas