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Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition - Couverture souple

Wheelen, Thomas

 
9781292227290: Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition
Couverture souple
ISBN 10 : 129222729X ISBN 13 : 9781292227290
Editeur : Pearson, 2017

Synopsis

For courses in Strategic Management and Business Policy.

Utilise a strategic management model to learn and apply key concepts

Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text’s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on global strategy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de la quatrième de couverture

For courses in Strategic Management and Business Policy. Utilize a strategic management model to learn and apply key concepts Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text's approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on global strategy. Pearson MyLabTM Management not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.
MyLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson
Date d'édition
2017
Langue
anglais
ISBN 10 
129222729X
ISBN 13 
9781292227290
Reliure
Broché
Nombre de pages
432
Coordonnées du fabricant
Pearson Benelux BV
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