Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition - Couverture souple

Wheelen, Thomas

Couverture souple

ISBN 10 : 129222729X ISBN 13 : 9781292227290

Editeur : Pearson, 2017

Synopsis

For courses in Strategic Management and Business Policy.

Utilise a strategic management model to learn and apply key concepts

Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text’s approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on global strategy.

A propos du livre

Présentation de l'éditeur

For courses in Strategic Management and Business Policy.

 

Utilize a strategic management model to learn and apply key concepts  

Picking up where the popular previous editions left off, Concepts in Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy with an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford offer a fresh perspective to this extraordinarily well­-researched and practically crafted lesson. Also included is a new chapter on global strategy.

 

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Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 129222729X
• ISBN 13: 9781292227290
• Reliure: Broché
• Nombre de pages: 432
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie