Exploring Strategy, Text and Cases - Couverture souple

Whittington, Richard; Regnér, Patrick; Angwin, Duncan; Johnson, Gerry; Scholes, Kevan

Couverture souple

ISBN 10 : 1292282452 ISBN 13 : 9781292282459

Editeur : Pearson Education Limited, 2019

Synopsis

Cert article n est plus en solde !

Understand basics and develop expertise to think and behave like a manager

Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, how they grow, how they innovate and how they change. Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.

New to this edition:

The 12th Edition of Exploring Strategy has been comprehensively updated to help you:

·    Understand clearly the key concepts and tools of strategic management

·    Explore hot topics, including business models, corporate governance, innovation and entrepreneurship

·    Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business.

Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.

Duncan Angwin is Dean of Nottingham University Business School.

Patrick Regner is Professor of Strategic Management at Stockholm School of Economics.

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management.

Kevan Scholes is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School.

 

Pearson, the world’s learning company.

 

A propos du livre

À propos de l'auteur

Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.

Duncan Angwin is Dean of Nottingham University Business School.

Patrick Regner is Professor of Strategic Management at Stockholm School of Economics.

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management.

 

Kevan Scholes is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School.

 

À propos de la quatrième de couverture

'The book is engaging, accessible and certainly one of the most "classroom ready" texts on strategy. It is a must-have for students, scholars and practitioners.'

Dr. Florian Kapmeier, Professor of Strategy and International Project Management, Reutlingen University, ESB Business School.

 

'When teaching and learning with this book, strategy comes alive! Exploring Strategy addresses the fascinating issues of "strategy in action". As strategic change is everywhere nowadays, this textbook provides unique and invaluable insights for the men and women who are daily involved in the processes and practice of strategizing.'

Linda Rouleau, Professor of Management, HEC Montreal

 

'Exploring Strategy is the go-to text book for students studying Strategic Management. It enables students to quickly get to grips with a dynamic subject area with up to date case examples.'

Peter Barton, Liverpool John Moores University

 

'Well-structured and user friendly book on strategy which is a superb textbook for undergraduate courses providing an introduction to the complex world of strategy.'

Mohammad Roohanifar, Manchester Metropolitan University

 

__________

 

Exploring Strategy is designed to help students think and behave like a manager. With over one million copies sold worldwide, Exploring Strategy has long been the essential introduction to strategy for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to a range of public sector organisations, this book raises the big questions about organisations - how they prosper, how they grow, how they innovate and how they change.

 

The twelth edition of Exploring Strategy has been comprehensively update to help you:

- Understand clearly the key concepts, frameworks and tools of strategy

- Explore topical strategy issues including platform business models and network effects, ecosystems, corporate strategy divestments, and non-market strategy.

- Grasp real-world processes and practices of strategic management including new ways of doing ‘open strategy’

- Learn from case studies on world-famous organisations such as Alibaba, Airbnb, IKEA, Rocket Internet, Uber and Wanda. The Text and Cases version also covers events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanker, Glastonbury and the Indian Premier League.

 

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1292282452
• ISBN 13: 9781292282459
• Reliure: Broché
• Nombre de pages: 840
• Coordonnées du fabricant: GPSR Kontakt; salesde@pearson.com; ; St.-Martin-Straße 82; München; 81541; Allemagne