Articles liés à Marketing: An Introduction, Global Edition
Synopsis
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
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Présentation de l'éditeur
For undergraduate principles of marketing courses.
This ISBN is for the bound textbook, which students can rent through their bookstore.
An introduction to marketing using a practical and engaging approach
Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
This title is also available digitally as a standalone Pearson eText, or via Pearson MyLab Marketing which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed. Contact your Pearson rep for more information.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Marketing: An Introduction, Global Edition
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Marketing: An Introduction, Global Edition
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Marketing: An Introduction, Global Edition
Vendeur : BEST BOOK, Richardson, TX, Etats-Unis
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paperback. Etat : Good. Exterior may shows wear and may contain stickers from previous use. Interior may contain minimal writing or highlighting. Ship within 24hrs. 100% Satisfaction is Our #1 Goal! N° de réf. du vendeur D5-00029
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Marketing: An Introduction, Global Edition
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Marketing: An Introduction, Global Edition
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Etat : New. For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. N° de réf. du vendeur 9781292294865
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Marketing: An Introduction, Global Edition
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Marketing: An Introduction, Global Edition
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Paperback. Etat : new. Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks. N° de réf. du vendeur Scanned1292294868
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