Marketing: An Introduction, Global Edition - Couverture souple

Armstrong, Gary; Kotler, Philip; Opresnik, Marc

Couverture souple

ISBN 10 : 1292294868 ISBN 13 : 9781292294865

Editeur : Pearson Education Limited, 2019

Synopsis

For undergraduate principles of marketing courses.

Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.

A propos du livre

Présentation de l'éditeur

For undergraduate principles of marketing courses.

This ISBN is for the bound textbook, which students can rent through their bookstore.

 

An introduction to marketing using a practical and engaging approach

Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.

 

This title is also available digitally as a standalone Pearson eText, or via Pearson MyLab Marketing which includes the Pearson eText. These options give students affordable access to learning materials, so they come to class ready to succeed. Contact your Pearson rep for more information.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 1292294868
• ISBN 13: 9781292294865
• Reliure: Broché
• Nombre de pages: 680
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie