Business Communication Today, Global Edition - Couverture souple

Bovee, Courtland; Thill, John

Couverture souple

ISBN 10 : 1292353147 ISBN 13 : 9781292353142

Editeur : Pearson Education Limited, 2020

Synopsis

For courses in business communication.
Business Communication Today continues to demonstrate the vital connection between recent technological developments and modern business practices. Each new edition addresses the most essential changes in technology and how they impact the business world, while still covering timeless communication skills such as listening, presenting, and writing. With coverage of mobile communication, social media, and the emerging impact of artificial intelligence, the 15th Edition blends leading-edge topics with timeless fundamental skills. With a clear, fluid chapter organisation, the text introduces, develops, and reviews major concepts to maximise students' understanding of the material.

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Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 1292353147
• ISBN 13: 9781292353142
• Reliure: Broché
• Nombre de pages: 704
• Coordonnées du fabricant: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Pays-Bas