The Digital Playbook: How to win the strategic technology game - Couverture souple

Andriole, Stephen J.

Couverture souple

ISBN 10 : 1292443065 ISBN 13 : 9781292443065

Editeur : Pearson Education, 2023

Synopsis

This readable and engaging book will help managers and executives understand the major trends affecting digital technology so they are prepared to make the right decisions for their organisation. With case studies, and practical guidance, it's split into short sections you can dip into at any time. 

A propos du livre

À propos de l'auteur

 Stephen J. Andriole was the Director of the Cybernetics Technology Office of the Defense Advanced Research Projects Agency (DARPA).  He was the Chief Technology Officer and Senior Vice President of Safeguard Scientifics, Inc. and the Chief Technology Officer and Senior Vice President at Cigna Corporation.  He is an entrepreneur and investor in technology start-ups. He's an active consultant to industry and government.  He has founded several technology companies and served on countless technology company boards of directors. 

À propos de la quatrième de couverture

How to understand and think about key technology issues and decisions facing your organisation. 

This highly readable, no-nonsense playbook will help managers and executives understand the major trends affecting digital technology so you are prepared to make the right strategic decisions for your organisation.  With case studies and practical guidance, it's split into short sections you can dip into at any time.  It gets right to the point of what you need to know, helping you build a mindset for making better strategic technology decisions.

Identify what you need to know to make the business and technology decisions and investments.  

Learn how to think effectively about key technology issues, like innovation, strategy, outsourcing and program management. 

Understand how companies must manage changes well, and what happens if companies manage changes poorly. 

Build a mindset to cope with an ever-changing competitive environment driven by emerging digital technology. 

Détails de l'édition

• Éditeur: Pearson Education
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1292443065
• ISBN 13: 9781292443065
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 248
• Coordonnées du fabricant: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Pays-Bas