Management Information Systems: Managing the Digital Firm, Global Edition (Book) - Couverture souple

Laudon, Kenneth; Laudon, Jane; Traver, Carol

Couverture souple

ISBN 10 : 1292482591 ISBN 13 : 9781292482590

Editeur : Pearson Education Limited, 2025

Synopsis

For courses in Introduction to Information Systems.

A case-based approach to IS in business today

Management Information Systems: Managing the Digital Firm provides a comprehensive introduction to Information Systems that draws connections between MIS and business performance. The authors present real-world case studies that explain how well-known companies use IT to solve problems and achieve their objectives. This real-world approach helps students develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results.

The 18th Edition has been updated to cover important contemporary topics including the latest on AI, sustainability and analytics.

A propos du livre

À propos de l?auteur

About our authors

Kenneth C. Laudon (BA, Stanford University; PhD, Columbia University) was a Professor of Information Systems at New York University’s Stern School of Business, where he taught courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets for more than 30 years. He also authored numerous books dealing with e-commerce, information technology, information systems, organizations and society, as well as more than 40 articles concerned with the social, organizational and management impacts of information systems, privacy, ethics and digital technology. Ken’s work has had a lasting influence on the MIS field and although he has passed away, his ideas continue to infuse the content of the text.

Jane Price Laudon (BA, Barnard College; MA, Harvard University; PhD, Columbia University) is a management consultant in the information systems area and the author of 7 books. She has taught at Columbia University and New York University’s Stern School of Business. Her special interests include systems analysis, data management, MIS auditing, software evaluation and teaching business professionals how to design and use information systems.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2025
• Langue: anglais
• ISBN 10: 1292482591
• ISBN 13: 9781292482590
• Reliure: Broché
• Nombre de pages: 560
• Coordonnées du fabricant: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Pays-Bas