Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition + MyLab Management with Pearson eText - Couverture souple

David, Fred; David, Forest; David, Meredith

 
9781292745282: Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition + MyLab Management with Pearson eText
Couverture souple
ISBN 10 : 1292745282 ISBN 13 : 9781292745282
Editeur : Pearson Education Limited, 2025

Synopsis

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Limited
Date d'édition
2025
Langue
anglais
ISBN 10 
1292745282
ISBN 13 
9781292745282
Reliure
Broché
Coordonnées du fabricant
Pearson Benelux BV
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