A Study on Customer Satisfaction and Retention in the Telecommunication Industry; An Empirical Study of the New Juaben Municipality - Couverture souple

Marfo Agyeman, Collins

 
9781304126436: A Study on Customer Satisfaction and Retention in the Telecommunication Industry; An Empirical Study of the New Juaben Municipality
Couverture souple
ISBN 10 : 1304126439 ISBN 13 : 9781304126436
Editeur : Lulu.com, 2013

Synopsis

This is about the Telecommunication Industry in the New Juaben Municipality of Ghana. From being a monopoly, the market has switched into a more competitive market with more competitors that offer more services. Increased in the number of networks together with high expectation of consumers for quality services have brought about a very keen competition in the industry. There has been a lot of rivalry from the various competitors such as MTN, Vodafone, Tigo, Zain, and Kasapa. There is the continuous switching or defecting of customers from one network to the other if one's service is deemed as less quality. It is easier for Telecommunication providers to acquire customers but are they really satisfied with their offerings in order to be retained overtime?

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Éditeur
Lulu.com
Date d'édition
2013
Langue
anglais
ISBN 10 
1304126439
ISBN 13 
9781304126436
Reliure
Broché
Nombre de pages
82
Coordonnées du fabricant
non disponible
Personne responsable
HACHETTE LIVRE SA
https://www.hachette.fr/

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