Articles liés à Management of Electronic and Digital Media

Management of Electronic and Digital Media - Couverture souple

Albarran, Alan

 
9781305077560: Management of Electronic and Digital Media
Couverture souple
ISBN 10 : 1305077563 ISBN 13 : 9781305077560
Editeur : Wadsworth Publishing Co Inc, 2016

Synopsis

Offering numerous real-world examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, equips you with the latest trends, practices, and research on the management and leadership techniques used in the electronic and digital media industries. Extremely reader friendly, the text offers a clear and concise presentation of key issues facing future managers, leaders, and entrepreneurs in the rapidly evolving media industries. New coverage highlights trends in big data, mobile, social media, and the cloud, as well as the latest on the evolution of social media and digital platforms. An all-new chapter details the multifaceted manager/leader/entrepreneurial role of a media manager. Giving you hands-on experience with real-life challenges, end-of-chapter case studies put you directly in the role of decision-maker -- helping prepare you for a career in today's electronic and digital media field.

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À propos de l'auteur

Alan B. Albarran is the chair of the Department of Radio, Television and Film, as well as the director of the Center for Spanish Language Media at the University of North Texas in Denton, TX. The author/editor of 12 books and former editor of two scholarly journals, Dr. Albarran is internationally recognized as one of the leading scholars in the field of media management and economics. He has presented workshops and seminars in 20 countries and also consults on the media industries. Dr. Albarran's awards include the Broadcast Education Association's Distinguished Scholar Award (2009) and the Journal of Media Economics Award of Honor (2008). He served as the president of the Broadcast Education Association and the Texas Association of Broadcast Educators.

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Éditeur
Wadsworth Publishing Co Inc
Date d'édition
2016
Langue
anglais
ISBN 10 
1305077563
ISBN 13 
9781305077560
Reliure
Broché
Numéro d'édition
6
Nombre de pages
368
Coordonnées du fabricant
non disponible
Personne responsable
non disponible