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Tested Sentences That Sell - Masters of Marketing Secrets: Why the Sizzle Sells the Steak - Couverture souple

Worstell, Dr. Robert C.; Wheeler, Elmer

 
9781312100350: Tested Sentences That Sell - Masters of Marketing Secrets: Why the Sizzle Sells the Steak
Couverture souple
ISBN 10 : 1312100354 ISBN 13 : 9781312100350
Editeur : Lulu.com, 2014

Synopsis

To understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be “Salesmanship in Print.” Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective. During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the development of his “5 Wheeler Points” and, in 1937, the publication of “Tested Sentences That Sell”. Wheeler’s principles as powerful today as they were when this book was originally published in 1937. Even as things change, technology transforms, business evolves – human nature has stayed the same. Get your copy today and Master these secrets for yourself.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

To understand advertising, you need to understand salesmanship. Both are filled with mis-steps, gimmicks, and frauds. Advertising is widely understood to be "Salesmanship in Print." Understanding what makes a successful salesman then gives you the basics of what will make successful ads. With this tested collection of solutions, any person is well on their way to understanding human nature and how to approach prospects in order that marketing becomes routinely effective. During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people, resulting in the development of his "5 Wheeler Points" and, in 1937, the publication of "Tested Sentences That Sell". Wheeler's principles as powerful today as they were when this book was originally published in 1937. Even as things change, technology transforms, business evolves - human nature has stayed the same. Get your copy today and Master these secrets for yourself.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lulu.com
Date d'édition
2014
Langue
anglais
ISBN 10 
1312100354
ISBN 13 
9781312100350
Reliure
Broché
Nombre de pages
229
Coordonnées du fabricant
non disponible
Personne responsable
HACHETTE LIVRE SA
https://www.hachette.fr/

1 AVENUE GUTENBERG
MAUREPAS CEDEX
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France