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Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter - Couverture souple

Worstell, Dr. Robert C.; Hopkins, Claude C.

 
9781312100589: Scientific Advertising - Masters of Marketing Secrets: From the First Great Copywriter
Couverture souple
ISBN 10 : 1312100583 ISBN 13 : 9781312100589
Editeur : Lulu.com, 2014

Synopsis

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. The book is confined to establish fundamentals. If we enter any realms of uncertainty we shall carefully denote them. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. Get Your Copy Today!

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Présentation de l'éditeur

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. The book is confined to establish fundamentals. If we enter any realms of uncertainty we shall carefully denote them. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. Get Your Copy Today!

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lulu.com
Date d'édition
2014
Langue
anglais
ISBN 10 
1312100583
ISBN 13 
9781312100589
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
non disponible
Personne responsable
HACHETTE LIVRE SA
https://www.hachette.fr/

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MAUREPAS CEDEX
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France