The Strategy of Story: Why Story Works and How You Can Make It Work for You - Couverture souple

Barry, Nora

Couverture souple

ISBN 10 : 1312127465 ISBN 13 : 9781312127463

Editeur : Lulu.com, 2023

Synopsis

Everyone tells you to tell a better story. This book tells you why and how. “The Strategy of Story” deciphers the strategy, science and culture of story and shows you why storytelling is a critical component of effective communications. It delivers insights into why certain stories work, breaks down the elements of story and tells you how to put them back together again to create your own story. It offers guidelines on how to develop a storytelling approach to presentations, and extensive coaching tips on how to become a better speaker and storyteller. Written in an entertaining and informative style, “The Strategy of Story” is for anyone who’s interested in becoming a more strategic, conversational and polished communicator.

A propos du livre

À propos de l'auteur

Nora Barry is a communications and story strategist. She has written for and coached executives at top technology and life sciences companies, including Lenovo, Red Hat, Oracle, Ellucian, Astra Zeneca, Genentech, Oracle, Pfizer, Urovant Science, Phio Pharma, Sunovion, MDVIP, and J&J, among many others. Early in her career she worked in marketing communications for AT&T, Avaya, Lucent and Verizon. She has written for The Wall Street Journal, Reuters, Forbes, Inc. Magazine, Engineering News Record and the Philadelphia Inquirer, among others. Ms. Barry has worked in story for more than 20 years. She launched the first online platform for digital films, "The Bit Screen" in 1998, an innovative and internationally renowned online film site. She combined her story work in online film with her experience coaching executives when she created "Stand and Deliver" and "A Storytelling Approach to Presentations", workshops focused on helping participants tell and deliver a better story. www.bridgeviewmedia.com

Détails de l'édition

• Éditeur: Lulu.com
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1312127465
• ISBN 13: 9781312127463
• Reliure: Broché
• Nombre de pages: 177
• Coordonnées du fabricant: non disponible
• Personne responsable: HACHETTE LIVRE SA; https://www.hachette.fr/; ; 1 AVENUE GUTENBERG; MAUREPAS CEDEX; 78319; France