Good Advertising: And Where It Is Made... - Couverture souple

Bates, Bates

 
9781314937664: Good Advertising: And Where It Is Made...

Synopsis

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.

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À propos de l?auteur

Charles Austin Bates (1866-1936) was a renowned advertising expert known for his insights into effective advertising strategies. With a background in business and marketing, Bates emphasized the importance of tailored advertising plans and collaboration with specialists. His expertise in printing techniques and advertising agency services made him a prominent figure in the advertising industry.

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