The Sea We Swim in: How Stories Work In a Data-driven World - Couverture rigide

Rose, Frank

Couverture rigide

ISBN 10 : 1324003138 ISBN 13 : 9781324003137

Editeur : WW Norton & Co, 2021

Synopsis

A practical guide to “narrative thinking” ― and why it matters all the more in a digital world.

Psychologists, economists, advertising and marketing mavens for decades, they failed to register the power of narrative. Most scientists considered stories frivolous. Economists were knee-deep in theory. Marketers wanted to cut to the sales pitch. Yet stories are key to how we comprehend the world and our place in it.

In The Sea We Swim In, Frank Rose leads us to a new understanding of storytelling and its role in our lives. Building on insights from cognitive psychology and neuroscience, he shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told. Leading brands and top entertainment professionals already understand this way of thinking. From Warby Parker to The Walking Dead, Rose shows how they design and implement complex narrative ecosystems for interconnected digital worlds and how you can do the same.

A propos du livre

À propos de l'auteur

Ten years ago Frank Rose wrote The Art of Immersion, a landmark book on tech and narrative. Now he teaches global business executives as director of Columbia University s Strategic Storytelling seminar and heads the Digital Dozen awards program at Columbia s pioneering Digital Storytelling Lab.

Détails de l'édition

• Éditeur: WW Norton & Co
• Date d'édition: 2021
• Langue: anglais
• ISBN 10: 1324003138
• ISBN 13: 9781324003137
• Reliure: Relié
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: Wiley-VCH GmbH; product_safety@wiley.com; ; Boschstrasse 12; Weinheim; 69469; Allemagne