Entrepreneurship: Choice and Strategy - Couverture souple

Gans, Joshua; Scott, Erin; Stern, Scott

Couverture souple

ISBN 10 : 1324072180 ISBN 13 : 9781324072188

Editeur : WW Norton & Co, 2024

Synopsis

Navigating Key Choices for a Successful Venture
Joshua Gans, Erin L. Scott, and Scott Stern wrote this book for students—all students—who are hungry to learn how they can emulate the success of entrepreneurs they see in the media and in their communities. This text brings modern research and insights together to teach a proven approach to understanding, navigating, and choosing an entrepreneurial path. Informed by their decades of research, the authors provide tested tools to get started, helping students use four key choices and four core strategic approaches to find and frame opportunities. Throughout, the book emphasizes that students should choose and pursue the approaches that fit their personal goals and interests, and it underscores the important roles of guidance, mentorship, and entrepreneurial education in a founder’s path to success.

A propos du livre

À propos des auteurs

Joshua Gans is a professor of strategic management and holder of the Jeffrey S. Skoll Chair of Technical Innovation and Entrepreneurship at the Rotman School of Management, University of Toronto, with a cross-appointment in the Department of Economics. He also serves as the chief economist of the University of Toronto’s Creative Destruction Lab. Gans holds a PhD from Stanford University and an honors degree in economics from the University of Queensland. He is a research associate of the NBER and teaches entrepreneurial strategy to MBA students at Rotman.

Gans is a prolific author, having written numerous books on various topics, including economics, innovation, and technology. His research interests span technological competition and innovation, economic growth, publishing economics, industrial organization, and regulatory economics. He has received several notable awards, including the Economic Society of Australia’s Young Economist Award (2007); fellowship in the Academy of Social Sciences, Australia (2008); and the PURC Distinguished Service Award from the Public Utility Research Center at the University of Florida (2019) for his contributions to regulatory economics.

Erin L. Scott is a senior lecturer in the Technological Innovation, Entrepreneurship, and Strategic Management Group at the MIT Sloan School of Management. She holds an MBA-MS from Washington University in St. Louis, a BE in Biomedical Engineering from Vanderbilt University, and a PhD in Strategy from Washington University in St. Louis Olin Business School.

Scott’s research focuses on strategy for start-ups and has been published in leading journals such as Harvard Business Review, Management Science, and Strategy Science. At MIT Sloan, she teaches electives on entrepreneurship and innovation, including the award-winning Entrepreneurial Strategy course (MBA and EMBA), the Entrepreneurial Founding & Teams course (MBA), and the Strategy for Startups course (Executive Education). Additionally, she serves as a mentor and adviser to early-stage entrepreneurs, start-ups, and entrepreneurship programs.

Scott Stern is the David Sarnoff Professor of Management in the Technological Innovation, Entrepreneurship, and Strategic Management Group at the MIT Sloan School of Management. He holds a BA in economics from New York University and a PhD in economics from Stanford University. Stern has served on the faculty at the Kellogg School of Management and as a non-resident senior fellow at the Brookings Institution. He is a research associate and cofounder of the Innovation Policy Working Group at the National Bureau of Economic Research and a member of the National Academies of Science, Engineering, and Medicine's Board on Science Technology and Economic Policy (STEP).

Stern’s research focuses on entrepreneurial strategy, innovation-driven entrepreneurial ecosystems, and innovation policy and management. He works closely with practitioners to bridge the gap between academic research and the practice of innovation and entrepreneurship, advising start-ups and growth firms on entrepreneurial strategy and collaborating with governments on policy issues related to competitiveness and regional performance. Stern cofounded and serves as the co-faculty director of the MIT Regional Entrepreneurship Acceleration Program, and is the faculty director of both the Martin Trust Center for MIT Entrepreneurship and the MIT Sloan Entrepreneurship and Innovation Certificate.

Détails de l'édition

• Éditeur: WW Norton & Co
• Date d'édition: 2024
• Langue: anglais
• ISBN 10: 1324072180
• ISBN 13: 9781324072188
• Reliure: Broché
• Nombre de pages: 520
• Coordonnées du fabricant: Walk; n.pederzini@terminaldistribuzione.com; ; Via Bruno Buozzi, 24/26,; Granarolo dell'Emilia BO,; 40057; Italie